The original identity for this museum was a rather sombre one. When I was invited to the museum, it was in the process of expanding and attempting to broaden its appeal, especially to schools. My proposal was to create an identity that was brighter and more appealing but that was not figurative as was the previous one. In the museum (and in the street on the tramways) I discovered a collection of metal signage (signallng) plates, used on the tramways, that incorporated vertical, horizontal and crossed lines. I decided to use these as the basis for the new identity. The principle 'icon' of the museum is the green square with horizontal bars, The others represent different areas of the museum structure – the educational service (yellow square and cross), the tram hire service (blue square and vertical bars), and the room/space hiring service (red square with box).
Client Porto Electric Tramcar Museum