The basis for the Foundations new graphic identity was simple in concept and based on a unique and distinct architectural feature of the Foundation building – the circular window with the red spot in the centre. Even for people who have never entered the building but have just passed by it on the road, this is a memorable icon. In addition, the circle as a visual form, is the most harmonious of forms. It suggests continuous movement and acts as a point of focus. It can be seen to represent both the centre and the periphery. It is also the simplest of forms – a feature from which it derives its power.
Client Fundação Dr. António
Cupertino de Miranda